20 Marketing & Business Terms Every Small Business Owner Should Know (Explained Simply)
Ever heard a term like “ROI” or “CTA” and just nodded along while secretly thinking, I have no idea what that means? You’re not alone. This post breaks down 20 of the most common marketing and business terms — explained simply so you can spot them with confidence and put them to work for your business.
The 5 Most Common Marketing Lies Small Businesses Are Told (and What I Believe Instead)
There’s no shortage of marketing advice out there. But not all of it helps. These are the five myths I’ve seen lead business owners off track — and what actually works in the real world.
Why Words Matter in Marketing
Clear messaging isn’t just a nice-to-have — it’s the key to effective marketing. Learn why your words matter, how they impact trust and engagement, and how to craft messages that connect and convert. From storytelling to call-to-actions, here’s how to communicate with clarity and confidence.
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