I’m proudly Canadian, based in Saskatoon, Saskatchewan. While I love grabbing coffee with local clients and working face-to-face, the beauty of the digital world is that I can work with anyone, anywhere.

Whether you’re across town or across the ocean, I’ll walk with you to refine your message and build marketing that works.

I get it — most small business owners are busy running their business, not sitting around thinking about websites and marketing. Honestly, a lot of the people I work with feel stressed and overwhelmed by it all. The problem is, getting it wrong can cost you customers… but getting it right can make a huge difference.

That’s where I come in. I help simplify your message, strengthen your marketing, and build websites that actually work. My frameworks invite your customers into a story where they become the hero and win the day, while you take your place as the trusted guide.

Fair question. I’ve been in communications and marketing for over 25 years, mostly in nonprofit leadership, where I had to learn everything the hard way — trial, error, and a lot of late nights.

Out of that came frameworks that actually work: clear messaging, websites that communicate simply, and strategies rooted in storytelling. These principles aren’t magic tricks; they’re timeless. Businesses of all sizes have used them to see results, and I’ve seen it happen up close with my own clients.

Agencies are fantastic, and for some businesses they’re the right choice. But here’s the difference: agencies often have to juggle dozens of clients at once. With me, it’s personal. I work one-on-one, I actually get to know your business, and — full honesty — I lose sleep sometimes because I care so much about my clients’ success.

I’ve got a wide skillset (design, video, events, messaging, leadership), but what really sets me apart is the human side. I treat your business like it’s my own and build at the speed of trust.

Totally fair. There are definitely cheaper options out there — and if that’s what you need right now, go for it. But here’s the thing: with a cheap site or a $5 logo, you usually get exactly what you paid for — something generic and short-term.

I’m not trying to be the cheapest or the most expensive. I’m trying to give you real value: strategy, clarity, and a partner who’s invested in your success. I don’t just hand you a product; I walk with you to make sure it actually works for your business.

You’re not the only one — lots of businesses have been there. The truth is, a lot of marketing looks flashy but misses the mark because it makes the business the hero instead of the customer.

My approach flips that: we make your customer the Pathfinder — the one winning the day — and you become the trusted guide. When you simplify the story and make it clear how you help, your marketing finally connects.

I wish I could give you a magic number, but it depends. Here’s the good news: if your business doesn’t have clear messaging or a website that works, even the first steps will start moving the needle. Some of my clients see results in weeks, others in a few months. The key is to keep showing up, testing, and adjusting. Clarity always pays off.

Yes — in fact, this is where it works best. Clear messaging and a strong website are often the difference between staying stuck and starting to grow.

My starter package, the Messaging Blueprint, is designed for exactly this. It gives you tools to elevate your marketing right away, and we can build from there as you grow.

I like to keep it real: I’m not the cheapest, but I’m also not the most expensive.

My starter service, the Messaging Blueprint, begins at only $997.

A Website Wireframe — which gets the words right on your site — starts at $1,997.

A full Website Refresh with design and strategy starts at $4,997.

And for businesses that want the whole system — websites, lead generation, customer systems — I have more comprehensive packages.

The best way to know what’s right for you is to hop on my FREE 30-minute consultation. We’ll figure out where you are, where you want to go, and what you need to get there.

Totally. When I started, I wasn’t tech-savvy at all — I had to learn everything from scratch. I use platforms like Squarespace that are intuitive and easy to manage. I’ll teach you the basics so you feel comfortable.

And if you’d rather not touch it, I can help with ongoing updates so you can stay focused on running your business.

Nope. We’ll start with a project and a clear proposal. Once that’s done, you can decide if you want to keep working together. Some clients choose to set up a retainer so I can keep supporting them year-round, but that’s totally optional. No pressure, no traps.

That’s what drafts are for. My process is collaborative — I listen, I refine, and we go back and forth until it feels right. Sometimes it takes a few tries to break out of old ways of talking about your business, but my goal is to sharpen what you already have, not to erase it. In the end, you’ll have messaging and a website that feel true to you and clear to your customers.

AI is an awesome tool, and I use it myself. But here’s the thing: AI can give you a direction, it can’t walk the path for you.

A compass can point north, but it won’t tell you about the swamp that might be on the way. That’s where the Guide Advantage comes in — I’m here to help you use tools like AI wisely, but with a human strategy behind it.

Logos and taglines are nice, but what you really need is a message that connects with real people — and that takes a human touch.

Honestly? It usually starts with a good conversation and probably a lot of coffee. ☕️

I want to hear where you’re stuck and what you’re aiming for. From there, I’ll put together a proposal with clear deliverables so you know exactly what to expect.

While we work, I try my best to stay flexible, honest, and focused on results. Clients often tell me they appreciate that I listen well, keep things straightforward, and take the stress off their shoulders.

I’ve picked up a lot of skills over 25 years. Beyond messaging and websites, I can help with logos, branding, business cards, brochures, apparel, promotional products, keynote presentations, photography, videography, and social media assets.

Basically, if it helps your business look sharp and connect with people, I can probably help with it. Think of me as your one-stop creative partner.

Feel free to check out design services I offer:
DESIGN SERVICES