Client Case Study - The Concrete Fix
The Concrete Fix is a foundation crack repair and basement leak service based in Greater Saskatoon, SK.
Owner Casey specializes in polyurethane injection, stopping leaks from the inside without exterior excavation.
After 10 years in the trades, Casey niched down to focus exclusively on the work he does best.
The Concrete Fix website had so many problems.
Outdated services that no longer reflected the work Casey actually does
No clear message explaining what problem he solves for homeowners
Stock photos that had nothing to do with foundation crack repair
Visitors had no reason to stay, with an average time on page of 15 seconds
No clear calls to action telling visitors what to do next
Centered the business as the hero instead of the homeowner
Contact form did not qualify leads, wasting Casey's time on estimates
Cluttered layout with too much text and no visual hierarchy
No social proof to build trust with first time visitors
No FAQ to handle common objections before they became reasons to leave
BEFORE
AFTER
Five months after rewriting and redesigning the concrete fixes website:
Visitor engagement time up from 15 seconds to nearly 3 minutes
Monthly form submissions up from 1 or 2 to over 10 per month
Unique visitors in five months over 3,000
Month over month traffic growth up 94%
Total form submissions and button clicks up 100%
*Live site may differ in appearance from what is presented due to changes made by the website owner since project delivery.How we TRANSFORMED The CONCRETE FIX website in just a few weeks.
We followed The Matthews Method and solved every one of the previous problems.
Here's what we did:
Niched the messaging down to foundation crack repair so visitors knew exactly what Casey does
Replaced stock photos with real video and photos of Casey doing the actual work (see below)
Redesigned the layout with a clear visual hierarchy and room to breathe
Added Casey's photo to the hero section to show a real person behind the business
Wrote a clear headline that tells visitors exactly what problem gets solved
Built a simple three step plan so visitors always knew what to do next
Added multiple clear calls to action throughout the page
Rebuilt the contact form to require photos of the damage, qualifying leads before Casey ever picks up the phone
Added a comparison table showing why polyurethane injection beats traditional excavation
Added an FAQ section to handle objections before they became reasons to leave
Brought in Google reviews to build trust with first time visitors
Used bold yellow branding to connect with the trades and construction world
Removed every service, page, and section that no longer applied to Casey's current business
Optimized the entire site for both desktop and mobile